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design

Coway Design Innovation Center
Coway Design Innovation Center is an in-house creative department based in Seoul, Korea responsible for the product design of all Coway and its partner’s products and concepts. We have teams with inspired creatives with a passion for solving problems by understanding people and eventually bring meaningful products and services to the market. Our team with diverse experience also allow us to seamlessly work with our global manufacturing partners, which satisfies their requirements and customers needs.
Design Philosophy, Principles and Management
Design Philosophy

Discovering New Experience & Lifestyle for Tomorrow

We at Coway create bold visions for complicated problems by making simple and clear solutions with functional and iconic design aesthetics. We focus on bringing new value and lifestyle for the future to our consumers and partners through our forward thinking problem solving


Design Principles

Honest Design

Focusing on a product not only on its aesthetics but also be true to its purpose and use.

Intuitive Design

A product that is functional and easy to use for the people but also, provides new experience.

Harmonious Design

Design should not only be iconic and unique, but also it has to be harmonious with its surroundings.

Innovative Design

Innovation is not only utilizing new technology, but discovering new consumer needs and applying technology accordingly.

Timeless Design

A design that does not look too fashionable and therefore it last many years, which makes it environmentally friendly.
Design Management

Design Principle

  • Honest
  • Intuitive
  • Harmonious
  • Innovative
  • Timeless

Design Philosophy

Discovering New Experience & Lifestyle for Tomorrow
  • 3C
  • COWAY
    CULTURE
    CREATION
Coway uses 'design' as a tool of management to provide the best products and services, so that customers can create a new culture reflected upon the 
environment, human and future.
De+Novation
Each year we hold an annual event called "De+Novation (Design+Innovation)" to present future visions and concepts of Coway products. This event allows our designers to study new trends and find new opportunities that can help our consumers to have better experience with our products or services.
Awards
Coway has won more than 100 design awards in 4 major global design awards - IDEA, IF, Reddot, and Good Design Award. Also, as of 2013 Coway is ranked 24th (company ranking) in the IF design award. In 2007, we were recognized as the most innovative company in Korea and received a Presidential Award issued by Ministry of Knowledge Economy (Korea).

IDEA, IF, reddot design award winner, GOOD DESIGN AWARD, PLUS X AWARD Mark

Coway Design Award
    • 2012
      IF design award (6 products)
      Red-dot design award (7 products)
      IDEA award (11 products including APM-1211GH(Silver), Teeny-Weeny (prototype-Water filtration appliance silver), Service Brief(packaging and graphics silver)
    • 2011
      IF design award (6 products)
      Red-dot design award (6 products)
      JAPAN Good design award (4 products)
      IDEA award (4 products)
      Plus X Design award (6 products)
    • 2010
      IF design award (5 products)
      Red-dot design award 1(12 products)
      JAPAN Good design award (6 products)
      IDEA award : (3 products including Gold(APM-0511JH)
      Plus X Design award (7 products)
    • 2009
      IF design award (1 product)
      Red-dot design award (3 products)
      JAPAN Good design award (2 products)
    • 2008
      Red-dot design award (3 products)
      JAPAN Good design award (1 product)
      Environmental Analysis Center, designated as an RTL (Recognized Testing Laboratory) from WQA(Water Quality Association)
      IDEA award : (3 products including Gold(APM-0511JH)
    • 2007
      Red-dot design award (1 product)
      JAPAN Good design award (2 products)
    • 2006
      Sixth consecutive year holding top ranking in Korean Customer Satisfaction Index (2001-2006)
      Third consecutive year in number one spot in Global Brand Competency Index (GBCI) by Japan Management
      Consultants (JMAC) (2004-2006)
      IF Design Award - Stream cleaner (WSC-S715)
    • 2005
      Seventh consecutive year as number one on the Korea-Brand Power Index (1999-2005)
    • 2003
      Clean Air (CA) Mark from the Korea Air cleaning / Researching Association
    • 2001
      Good Design (GD) Mark from the Korean Ministry of Commerce, Industry and Energy (MOCIE)
      CE Marking (European Union) safety mark from ITS, Intertek Testing Services
    • 2000
      ULC certification (Underwriters' Laboratories of Canada)
    • 1999
      CE Marking (European Union) safety mark from German safety monitoring agency, TUV SUD Korea Ltd.
    • 1996
      ISO 14001 Certification from TUV SUD Korea Ltd.
      Asia’s First NSF Certification (recognized standard in United States for all drinking water devices)
    • 1995
      Water Quality Association (WQA) Gold Seal Mark for entire line of products
      Water Quality Association (WQA) Certified Water Quality Specialist
      ISO 9001 Certification by German safety monitoring agency TUV SUD Korea Ltd.
  • copyright 2015